Privacy policy

PRIVACY POLICY

Last Updated: October 11, 2026

At Orthorive (“we,” “our,” or “us”), operated via our online store https://orthorive.com, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our store.

This policy applies to all store visitors, registered users, and customers residing in the United Kingdom and internationally.

1. Information We Collect

We collect personal data to provide a seamless e-commerce experience. The type of information gathered depends on how you interact with our website:

A. Direct Personal Information Provided by You

  • Contact & Shipping Details: Full name, shipping address, billing address, email address, and phone number provided during checkout or account creation.

  • Payment Details: Transaction records, billing preferences, and payment verification. (All payment processing is handled via secure, PCI-compliant gateways such as Shopify Payments, Stripe, or PayPal. We never store full payment card details on our servers).

  • Customer Support & Verification: Communication history, submitted photo/video evidence for damaged item claims, and warranty requests sent to our support channels.

B. Technical & Automated Usage Data

  • Device Identification: IP address, browser type, operating system, time zone settings, referral URLs, and location data.

  • Browsing Activity: Pages viewed, product searches, session durations, and interactions across our online store.

  • Cookies & Tracking: Log files, essential session cookies, web beacons, and pixels used to enhance store navigation and performance.

2. Legal Basis and Purpose of Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data based on the following legal grounds:

  • Contractual Fulfillment: To process transactions, verify payments, fulfill orders, dispatch shipments, and handle cancellations, returns, or replacements.

  • Customer Care: To resolve product inquiries, process damage claims (including reviewing video proof for supplier claims), and provide ongoing assistance.

  • Legitimate Interests: To prevent fraudulent activity, audit site performance, optimize user experience, and protect our legal rights.

  • Legal Obligations: To comply with financial regulations, consumer protection mandates, tax accounting, and statutory requirements in the UK and destination jurisdictions.

  • Consent: To deliver tailored promotional newsletters, marketing campaigns, and non-essential analytical cookies (which you may opt out of at any time).

3. Data Sharing and Third-Party Providers

We do not sell, rent, or trade your personal information. We only share necessary operational data with verified third-party partners to operate our store:

  • E-Commerce Infrastructure: Shopify Inc., which powers our storefront and database operations.

  • Logistics & Suppliers: Warehouse partners, international fulfillment centers, and global carrier networks (e.g., Royal Mail, Evri, DHL, FedEx) responsible for delivery.

  • Payment Gateways: Shopify Payments, Stripe, PayPal, or localized payment processors operating under encrypted checkout standards.

  • Analytics & Marketing Tools: Analytics platforms (such as Google Analytics) used strictly to analyze operational traffic and improve user interface performance.

  • Regulatory Authorities: Government, law enforcement, or legal bodies when required by court order or statutory mandate.

4. International Data Transfers

As a global retailer, your personal information may be transferred across international borders to fulfillment hubs, hosting servers, or service partners outside the UK (including the EU and international logistics locations).

Whenever data is transferred internationally, we ensure appropriate legal safeguards are applied, including UK International Data Transfer Agreements (IDTAs) or approved Standard Contractual Clauses (SCCs) to maintain strict data protection standards.

5. Data Retention

We store your personal information only for as long as needed to fulfill order requirements, resolve disputes, and maintain regulatory compliance:

  • Order history and financial transaction data are retained for statutory tax and accounting reporting periods.

  • Inactive customer support records and promotional subscription data are securely purged upon request or once no longer necessary.

6. Your Rights Under UK GDPR

If you reside in the United Kingdom or the European Union, you hold specific statutory rights regarding your personal information:

  • Right to Access: You may request a copy of the personal data we hold about you.

  • Right to Rectification: You may request corrections to inaccurate or incomplete records.

  • Right to Erasure ("Right to be Forgotten"): You can request the permanent deletion of your personal data, subject to legal record-keeping requirements.

  • Right to Restrict or Object: You can limit or object to specific processing activities, including automated profiling or direct marketing.

  • Right to Data Portability: You may request a copy of your data transferred in a structured, machine-readable format.

To exercise any of these rights, please submit a request to support@orthorive.com

7. Cookies and Tracking Technologies

  • Essential Cookies: Required for basic platform operations, cart persistence, and checkout security.

  • Analytical & Performance Cookies: Used to assess store performance and visitor movement patterns.

  • You can modify your cookie preferences through your web browser settings or via the cookie banner on our site.

8. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time to align with legal updates or operational changes. The latest version will always be published here with an updated "Last Updated" date.

9. Contact Us

For questions regarding this policy, privacy concerns, or data requests, please contact our privacy compliance team:

  • Brand Name: Orthorive

  • Email: support@orthorive.com

  • Operating Hours: Monday – Friday